Five Ways Vivienne Westwood Changed Fashion

Vivienne Westwood is known as the celebrated, quintessentially British fashion designer who produced outrageous and unforgettable collections in the 1970s and who now inspires fashion across the world. Vivienne Westwood’s innovative approach to fashion design and eccentric signature style have earned her the prestigious accolade of British Designer of the Year three times. Here, we explore the number of ways that Vivienne Westwood changed fashion.

1. She introduced punk to mainstream fashion

Speaking about setting up her clothing shop with Malcolm McLaren in the 1970s, Vivienne Westwood says, “We based the look on rock ‘n roll right from the beginning.” This rock ‘n roll or punk ethos still exists in her designs today.

2. She has gone from wild child to British fashion institution

Vivienne Westwood bags and clothes are not only loved by the public. The Queen also recognised Westwood’s design talent by awarding her an OBE, followed by a DBE, which earned her the title of Dame Vivienne Westwood.

3. Her iconic designs inspire other designers

Vivienne Westwood has inspired the fashion world from the catwalk to the high street and other designers such as Alexander McQueen and John Galliano have cited her as an inspiration to their collections.

4. Her approach to accessories have taught designers to be bold

Vivienne Westwood’s pioneering use of tartan, embellishment and PVC runs throughout her accessories line and Vivienne Westwood bags have inspired many a designer to branch out into adding flourishes to otherwise minimalist designs.

5. She lives and breathes fashion

Even now, Vivienne Westwood continues to live and breathe fashion. In one famous quote, she spoke about what she does, saying: “Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.”

These five reasons show how Vivienne Westwood changed fashion and how her designs continue to help the world of style to evolve today.

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