The Internet has revolutionised consumer behaviour. Most households have a computer and super fast broadband has been rolled out across the country. Add mobile devices like smartphones and tablets into the mix and that’s a huge number of Internet ready machines that consumers can use to shop online.
Buying things online is convenient for starters and it many cases it’s cheaper too. Online retailers operate with lower overheads. They don’t have the same staffing and leasing costs as their high street counterparts, which means savings for customers. Some people really hate shopping. When they need to buy something they can do so from home or the office in just a few minutes. Anything they buy is delivered straight to their door. It makes gift buying so much easier. Presents can be gift wrapped and delivered to the lucky recipient.
For many retailers there’s this nagging feeling that they need an online business to complement what they already offer in store. They realise that they are coming late to the party, they’re just unsure how to get started. They assume, wrongly, that establishing a commerce enabled website is going to be complicated and expensive.
Adding a shopping cart and payment facilities to a website is actually affordable and straightforward. There are a number of different software packages available. They can be used to establish an online store front that consumers can use to shop online instead of in store if they wish. It adds a whole new sales channel and expands reach dramatically.
Thanks to the web retailers can reach more consumers in markets that were previously inaccessible. This opens up exciting commercial possibilities and new revenue streams. There’s no reason to be intimidated or baffled by e-commerce. Smart and affordable solutions can help even the most traditional of retailers make the leap into this brave new world.
For more information please visit – www.volusion.co.uk
