Digital signage has become an increasingly popular communications channel for modern day businesses. It can help companies and organisations to promote sales messages, provide information or instruction and also allows them to sell advertising space to other parties.
Digital signage can be presented on a selection of devices, from LCD and LED displays to information kiosks and touchscreens. The key benefit of digital signage over traditional static signage is the fact that it can be updated more easily and regularly, negating the need to continually pay printing and distribution costs. Furthermore, in the case of touchscreen displays, it can provide individuals with a more interactive experience.
Digital signage is a preferred signage solution for many types of business, including those within the retail, healthcare, education and hospitality sectors. The key benefits have been highlighted below:
What are the benefits of digital signage?
Affordability – digital signage is a cost-effective marketing solution which eliminates the regular cost of printing and distributing static signage.
Flexibility– digital displays can be changed easily and can accommodate many different designs and layouts. From welcome messages and restaurant menus to adverts, sales messages and timetables, they can be used to convey any type of promotional, informational or educational message.
Controllability– digital signage systems allow you to exercise centralised control over a digital signage network. This is especially important when it comes to regional and national display networks e.g. sale messaging within the retail sector. The digital displays can be universally updated with the click of a button.
Attractability– people have become increasingly immune to static advertising messages. Digital signage offers a new found attractibility as moving images are more captivating to customers and visitors.
Reactibility– digital signage allows you to be reactive to your business and industry. For example within a retail environment, a particular product may need shifting quickly. Businesses can utilise their digital signage to promote a specific sales message or promotion in line with this. With traditional printed signage, the process would be far longer and would require substantial forward planning.
We hope that this article has made you think about the benefits which digital signage may bring to your business.
This article has been brought to you by Vued LCD Digital Displays, UK providers of digital signage solutions.
