Search engines play a crucial role in the chaotic 24/7 rush for information, services, media, and networking activities, that make up today’s internet. The important role of search engines is underlined by the fact that two major search engines consistently appear in lists of the world’s top ten most popular websites.
Knowing that millions of users the world over use search engines to begin, or help them continue their website browsing, acts as a considerable incentive for business website owners keen to promote their wares.
Consequently, SEO, or search engine optimisation, the process of fine-tuning, and amending a website until it is optimally configured to gain high search result rankings, has become a high priority for site owners. Moreover, a mini-industry has sprung up in the last decade or so, dedicated to precisely this task. Consultants can be hired purely to work on a website simply from the point of boosting its “SERP” (search engine result page) rankings.
Unless a website has a compelling design, as well as inspiring content, that continually excites the curiosity of users, an SEO strategy will not count for much in the long term. After all, the visitors tempted to visit a site with a high search engine result ranking will only be hugely disappointed by an unhelpful, unattractive design when they finally reach the destination.
It is far preferable to have an aesthetically appealing, highly functional website, that creates a virtuous circle in which users click search result links, are satisfied by what they find, and remember to search in future for your website, as well as encouraging their friends to do the same.
As part of this organic, integrated approach to web development, we believe that keeping content attractive is crucial to gain sales and search engine rankings as well.
One way of ensuring this is to publish a regular, informative blog: blogs strike just the right note of informality, whilst, through their conciseness and readability, being a perfect vehicle for promotion of new features and products.
If you publish your blog prominently, and syndicate it to the home page of your website, then the search engines will be encouraged to index your site frequently, as the new content will trigger fresh indexing activity. This will help maintain your search engine rankings.
