Consumers who are on the lookout for new lingerie can benefit from an impressive level of choice these days. Whether they are after Freya bras or any other type of item, they should not be stuck for options.
Already, many individuals choose to purchase these products over the web and it seems as though even more people may follow suit in 2013.
The latest IMRG Capgemini e-Retail Sales Index predicts that the online retail market will grow by 12 per cent over the next 12 months, with consumers spending an total of £87 billion via the web.
There are many reasons why people opt to buy Freya lingerie and other products in cyberspace. For example, it can be more convenient and consumers tend to be afforded more choice.
A rising number of individuals are making purchases via mobile devices too. Sales of this kind were particularly strong in 2012, with total sales up 304 per cent on 2011. With mobile devices proving to be a popular choice of gift during the festive season, it seems likely that mobile web shopping will continue to see strong growth throughout 2013.
Meanwhile, chief operations and policy officer at IMRG Andrew McClelland suggested that people will be reading up on products online before they hand over their money for them.
About this, he remarked: “Consumers are going to carry out a lot of research prior to making a purchase, so in order to secure their custom the challenge to retailers is around providing both the value and the experience that will make them stand out from the competition.” According to the expert, people will be keen to get maximum value from all of their transactions.
He added: “Retail sites can be accessed through a range of devices and in a range of contexts, whether during a commute, in-store or increasingly in front of the TV.”
For more information please visit – www.belle-lingerie.co.uk/g29/Freya-Lingerie
