It’s common for businesses to undertake a review of their marketing activity and strategy at the start of the year. Chances are they’ll still be a strong element of email marketing retained, supplemented by an increasing reliance on social media. But what about the grand daddy of them all direct mail? Does it still have a place as a valid marketing technique in this, the information and digital age?
The answer is a resounding yes. It’s all too easy to ignore email. Just delete it. If it isn’t already in the spam folder. The average inbox is a pretty crowded place. Direct mail stands out. It’s harder to ignore something physical that turns up on the desk or in the post. The only drawback is the time involved in putting something together. Email is easy. It’s not resource intensive like a traditional letter. A mail shot can be a very different story.
No one wants to divert precious resources to the time consuming and mundane task of stuffing envelopes with letters and getting them out of the door, which is where a mailing house comes in. It’s possible to take the hassle and opportunity cost out of putting a campaign together by employing the help and services of a specialist third party.
A business offering direct mail services can handle the whole process from start to finish. Simply supply the text and the address data and they’ll do the hard graft. It makes a mail shot a much more appealing prospect. This is still a great way to reach out to new markets and customers. Making it more streamlined and straightforward is a smart move. Just because other marketing techniques are available doesn’t mean that the traditional, tried and tested should be abandoned. A little old school marketing can still go a long way.
For more information please visit – www.prospectmailing.co.uk
