The internet is, like many technology systems, a combined implementation of a number of brilliant but simple ideas. The notion of being able signpost on one screen related information on another screen by inserting clickable hyperlinks; being able to transmit data in little chunks and join it all up in to a coherent whole at the receiving end; the notion that, instead of writing and posting a letter, you could compose an email and hit “send” in software.
Likewise, the world of internet search has been driven by remarkable, yet simple, ideas. One of the biggest challenges facing the pioneers of internet search engines was how on earth to sort search results in a way which somehow reflected everyday needs and basic common sense. Whilst semantics could help considerably, (for instance documents with a high volume of keywords matching the search phrase might well be destined for the top of the pile), sometimes results were still lacking in a raw human sense of “rightness”.
However, the world of internet search was truly revolutionised, when Larry Page and Sergey Bryn, the founders of Google, came up with the idea of “link popularity” in the 1990s.
It could be argued indeed that “link popularity” was the very “missing link” that helped search engines finally provide consistently meaningful lists of ranked results. Link popularity is the (again strikingly simple) idea that a web page should get a search result page ranking which, at least in part, depends on the volume of external links it receives from other web pages. In other words, a website that is frequently linked to by others can, in that narrow objective sense, be described as “more popular” than its competitors in the results list.
Still, today, Google, and other search engines too, place a high value on link popularity when working on the algorithms which calculate the “page rank” of search results.
Consequently, site owners, who are keen to get a high page rank, naturally try to find ways of increasing the number of external links they receive. This process is known as “link building”.
However, it can be only too possible to err on the wrong side of search engine best practice when engaging in link building. There are some sharks in the search engine optimisation ocean who will happily take your website on board, and find ways of boosting links in an artificial way. For instance they will engage in the “black hat SEO” method of link spamming: automatically creating thousands of bogus blogs, which simply contain hundreds of links to websites, and make no sense in an of themselves.
Here at Optimization.co.uk. we practice industry standard link building for our business clients, using only reputable, tried and trusted website promotion methods. For instance, we will research where best to place legitimate external links to your content, such as in web directories that are specific to your industry. We also provide suitable, appropriate link text for our directory entries, as well in our blogs, overall helping our clients to build an authoritative, reliable web presence.
About Author
The Article is written by optimization.co.uk providing seo services and seo link building Services. Visit http://www.optimization.co.uk for more information on optimization.co.uk Products & Services
___________________________
Copyright information
This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit optimization.co.uk for more services!
